How to do design

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Why design

Present your brnad …stand out from the crowd

Your kiosk is your ‘vehicle’ for selling – Develop a relationship with your customers. utilise your designer’s skills to grab and retain them and keep them coming back.

Get Experts In – Engage a professional designer for kiosk design, graphics. branding and ticketing. Use a graphic designer to creative a graphic language that feels unique and really represents your brand.

Create and innovate. be dynamic & exciting !

Sightlines

Consider the location of your stand and it’s floor layout to ensure that key sightines are maintained. The maximum stand height is 1400mm, although you should vary the height to create an open and inviting design. Only 2 out of 4 walls are permitted tobe solid 1400mm and not to exceed 6 meters in total lengh.

Be Seen

Create prominent signage and locate it to ensure customers can see you clearly.
More impact will be created by using 3 dimensional letters and illumination on both sides of sign. Individual elements up to 2000mm height may be permitted, but must be no wider than 800mm and no deeper than 150mm

Grab Attention

Avoid the obvious and create interesting product displays. Creating a unique design will make your stand momorable to customers. Activate all sides of the kiosk and encourage customer movement through and around the unit.

Lighting

Lluminate your product, ensuring all lighting is directed so as not to dazzle staff or customers. Where internal illumination is desired, ensure that a diffuser is used to create an even glow without visible" hotspots". Exposed fluresent fitting will not be approved.

Fixtures | Detailing

All euipment & functional elements, including POS systems / cash registers are to be buit into kiosk joinery. with all cabling concealed from shoper’s view. Use material which provide durability to external counters – particularly corner edge protections. i.e. timber( solid or veneer), stone ( natural or composite ). Corian. glass. metal & 2 pac paint( polyurethane paint). A counters/joinery to have 80% neutra pelette finishes.

Interactivity

Create interesting product displays. Encourage customers to circulate around your stand. Maximise sales through product placement – consider quantity on display. colour blocking. classification & cross merchandising. Display product & graphics in a cohesive manner ad part of a total graphic and branding package. Ticketing should be placed in consistent format & must be printed. Use ticked holders to display printed tickes.

Practicality

Don’t forget about everyday items that your stand will need to house; bins cleaning equipment. personal belongings. coats etc. will all need a place of their own and should be considered within the design. Also keep in mind how the unit will be used on a daily basis to ensure that cleaning and maintenance are easy to carry out.

Flooring

Demarcate your site and conceal all electrical cabling within a raised floor.
Flooring can be one of the following: Laminate MDF, engineered timber board. stone – alternatives will be accepted on design merit. All sapmles must be submitted for approval. Ramped edging must be used on all sides of floor, avoid exposed 90 degree corners to the flooring edges. as this can creae a trip hazard. Raiserd floor with ramped edging must be incorporated into design. which calls for multiple powered units.

Reporter:  Thomson

< mailto:Sales04@uniquekiosk.com">Sales04@uniquekiosk.com

2014.03.15