The main features of the logo
Almost every kiosk has its logo,such as jewelry kiosk,food kiosk ,nail kiosk ,etc.But have you
realized the futures of different logo?Now i will introduce the features of the logo briefly:
( a ) Recognition
Recognition is a basic function of the corporation logo . With the unique personality of signs
to distinguish the company and its products, is a modern enterprise market competition "weapon ."
Therefore, through the overall planning and design visual symbols , you must have a unique personality
and a strong impact, in CI design, business logo is the most visual cognition and information convey
function design elements.
( b) Leading
Corporation logo is the core element of visual communication , as well as the dominant force for
enterprises convey information . Leadership logo is the concentrated expression of business ideas
and business activities, and all related activities throughout the enterprise applied , not only
authoritative, but also in the visual elements of integration and diversity , other visual elements
are integral to mark the center and expand.
(c ) identification
Logo represents the company ‘s philosophy, corporate culture , business size , business content
and features , so it is a symbol of the spirit of enterprise specific . Therefore, we can say
that the public recognition of the equal sign on the corporate identity . Only a corporate business
enterprise solid -state content or with an external symbol -when consistent with corporate logos , will it be possible to get the consensus of the
community